Tuesday, June 17, 2008

Fund Raising Team : Minutes from June 15th 2008

Hi All,
Here is what we discussed and my great teammates, pls feel free to fill in on whatever i missed :))

Calvin, we also need your input on how to target potential donors from NY. Pls email us your thoughts.

1. On the branding side, we went round the table and have a personal take on why each and everyone of us think this SSS project is worth pursuing. ie to provide enough key values for Saxone to work on. Saxone will give us his master piece in 2 weeks time. One great news - Saxone is doing his branding job plus creating a website for this project Free of charge! A BIG THANK YOU to our generous Saxone :))

2. Marketing materials - Ling will work with Saxone. Ling briefly spelled out the plan and I will leave it her to elaborate. She is the expert.

3. On fund raising, Thanks to Madeleine's guidance, the top down strategy is as follows:

Targeted amount is US$1,000,000

20% high roller US$100k per pack. 2 packs US$200,000
40% middle mkt US$10,000 per pack 40 packs US$400,000
40% mass mkt US$2,000 per pack 200 packs US$400,000

3. For all 3 segments, we need everyone's help to throw ideas on how to achieve the targets. We identified a few ideas during the meeting as follows:

Before that, let me THANKS our most generous donor - Fred. May be we can name the main hall after him? any other ideas to Thank Fred?

(i) For high rollers - We especially need Lawrence and Phillip's help to identify potential generous donors. We can name the other common halls after these 2 donors? We should also give blessed Buddha statue? any other ideas ?

(ii) For middle market - Pilgrimage trip to Bhutan US$10,000 a pack and 40 packs per trip. May be we organize 2 trips, one in 2009 and one in 2010? If 2 trips, then may be 30 packs per trip and US$8,000 per pack is more affordable? Programs - Good luck/Long life Puja by the Holiness, audience with Holiness, Dharma talks, a Buddha statue to bring home for eternal blessing, plus of course sight seeing lah.. can work with Uma and get some very special discounts or even total donation from Ong? etc.. needs a Working Committee to work on the details.

(iii) Mass market - Puja/blessing in Spore by Holiness's most senior Sangha or Bhutan's most famous Sangha. Suggest to work with Kong Meng San (?) or any other local temples? We can have 2000 per pack and 500 per pack etc... with different size of Buddha to be bless and to keep etc.. we need another Committee to work on this.

We also spoke about dharma lectures, dinners etc ... to raise funds.

Obviously come to ideas on fund raising, the more the merrier.. pls send in.

I like to propose the next meeting to be in 2 weeks time ie Jun29 Sunday 3-5pm nicely coincide with Saxone's completion of his master piece. Venue - my condo at Icon. Pls advice whether you can make it. If not, what other 2 time slots so that I can compile to pick the best date for everyone.

cheers,
fong
"Fong, Chenghong"

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